Heartland Alliance of America, is a Not for –Profit association of self-employed and small business people Who have joined together to dramatically increase their buying power. As a Heartland member you will enjoy numerous Health, Travel, Consumer, and Business-Related programs, plus a variety of Agriculture-related services designed especially for Heartland members. There are many money saving benefits for you and your Family to enjoy ... Group Life Insurance, Tele-Medicine, Accident coverage, Dental Benefits, Air Ambulance and many more!!!